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The durag's origin dates back to the 19th century when poor laborers and slaves needed something to tie their hair back with. Later, during the Harlem Renaissance and Great Depression it started being used as a hairstyle preservative. Later on it became a fashion statement. Rappers, athletes, and the rest of American youth began wearing them all the time, not just overnight. It became a staple in American Hip Hop culture. The popularity dipped some in the 2000's due to them being associated with gangs and negativity. Although the popularity has dipped, it is still a staple in hair care. It also still worn as a fashion statement by many.

The problem with the conventional durag is the uncomfortable fit from the tying of the laces that causes unsightly lines on the forehead. No Line Enterprises introduces the "No Line durag" and "No Line bonnet". No Line Enterprises spares no expense in bringing you the best quality line in durags and bonnets. The superb patent pending padding delivers the best possible comfort while preserving your hairstyle.

The durag is padded which provides comfort and eases the tension that causes headaches and unsightly lines. It is also very stylish and a quality product at the same time.

The bonnet is padded and has velcro straps in the back which allows for comfort but also support. This keeps your hairstyle in tact while also preventing it from coming off during sleep. The bonnet is comfortable enough to sleep in but also stylish enough to wear out.